International Marketing Business Communication

Question: Discuss about the International Marketing for Business Communication. Answer: Introduction: Firstly, before we discuss anything, it would be highly beneficial for all of us to understand that, global tourism has expanded 50 percent in the last decade (Theobald 2005). Over this enormous jump in some tourists landing per year in all nations combined, the figures are still growing with each passing year. This massive drop in the influx of global tourism is owed to the drastic increase of Asian tourists traveling worldwide. Over the 50 per cent jump in figures, Asia's tourists contributed to 80 per cent of global tourism (The decline of tourism income elasticities in a global context 2014). The North American and European travelers decreased in number over their Asian counterparts owing to a variety of factors. The situation of global tourism is on the rise, and so are the prospects of Tourism in Australia. We are tasked with the responsibility of exploring the features of tourism in Australia which should be appealing to the Canadian Middle-class consumers. The Canadians love to travel penniless, even when they can spare some bucks. Canadians find hitchhiking and cycling more appealing than expensive road trips through the red deserts of the central Australia. Canadians mostly prefer going solo on adventure trips and always take the opportunity to explore. The average Canadian consumer is self-expressive and will announce beforehand his/her preferences and expectations (BoveÃÅ' e and Thill 2000). The middle class of Canada has distinct patterns and trends as far as tourism is concerned. Canadians always take the opportunity to bask in the sun, and in Australia, there is a lot of Sun all round the year. Canadians have to face a long season of winter, over these years; some of them have been frighteningly chilly (McGREGOR 2011). The Canadians during the long winter break must love visiting some place warm. The place should remind them of the fun and enjoyment they had during their brief encounter with a bit of Sun, during the summers, which almost feels like an eternity to them. So to escape this bitter cold and chilly hands and numb feet, the average consumer must be lured into the prospect of some place warm and dry, where the hot and humid winds will brush past them in their safari overalls. The blades of dry grass will caress through their lower body and rejuvenate them. The cost of living in Metropolitan Australia and its inner continental areas are less than the average suburb of Canada. This factor is essential in determining the rate of influx of foreign tourist. Moreover, the Canadian currency has had significant value in equivalence to the Australian dollar. That should be appealing to the normal middle class, who are not lured into buying an expensive holiday package. The tourism destinations in Australia are unique in nature. The Canadian Nationals have a tendency to choose the best economically feasible deal available to them, so goes for any other national going abroad (Tourism statistics: correcting data inadequacy 2016). Australia and its features are something, more than extraordinary, with unique landscape and physical beauty. The pocket pinch is not even that extreme. The cost includes multiple subsidies regarding tourist bonuses from Tourism Australia. The unique flora and fauna of Australia is something that most people enjoy beyond comprehension. The Great Barrier Reef spread over the eastern front of the Australian continental shelf, is extraordinary regarding natural beauty, the color of the water, the life forms, and unique shape of living corals is most appreciated by everyone. The appeal of the natural beauty of Australia and its physical features is sufficient to draw the attraction of the tourists in times to come. Discuss how time orientation affects the marketing of sporting events in France as compared to China. The prime time of broadcast television is different for each other country. The prime time of each regional television broadcast network varies from seven in the evening to 10 p.m. The time is mostly consumed by soap operas to news reads to prime sporting events (Tozer and Isbister 2007). The time is devoted to nonparental guidance programs wherein children can watch the television without parental consent and advice. The prime time is enjoyed by the entire population having access to a television and a connection to a television broadcasting network. France enjoys a prime time from 7 in the evening to 930 in the evening. The promotion of sporting events in France has taken a direct hit because the prime time is so over occupied that sports events broadcasters have to pay staggering sums to gain access to broadcasting rights during the prime time television. The French media is so outrageous that they do not want the typical audiences and viewers to miss out on their favorite regular shows and rather be content with not following the day's sporting events. The media and broadcasting wings have long been debating the right of entry to sporting event broadcasting during the peak prime time. China, on the other hand, is quite flexible, and the broadcasting authority promotes the viewers to watch sporting events during the regular peak time (Saayman and Saayman 2011). The government believes that if the Sporting events are deprived of their broadcasting times during peak hours, some kids might miss out on these national games and rather sulk at not being influenced by some touchy athlete on the court. The result of increased sports participation is among the kids at school and professional levels. The number of entries in sporting events national wide have gone up several times in China and rural areas of China, where the national television have started appearing. The overall result in China is compelling yet understandable, as soon as broadcasting rates for peak hours came down, the expansion of sporting events started in China. While its counterpart in France still lacks the motivation to broadcast sporting events regularly, thus missing out on a huge viewer base. The overall result in France is dismal and appalling (Kalkavan et al. 2013). The figures and facts suggest that the trend of sports entry at the national games level entry has gone down. As soon as the level of entries and their numbers went down, so did some sponsorships and training programs. The sporting media wings of France are almost on the verge of making no significant deals or progress on a year after year basis. If the broadcasting rights of sporting events during prime time costs so high, no company would like to invest so much at a guarantee of no returns. But we must believe that the situation will only change when the authorities or broadcasting councils take proper action and formulate proper policies for capping the rates of national media. Once this happens, Sporting event promotions and sponsorships will go up tremendously. The nonexistent sporting wings will be revived again (Choi 2012). The figures and trends also predict, and data analytics have revealed that people do not tune in huge numbers even if there is a major sporting event going on currently. The people are often reluctant to switch channels, over fears of missing out on their regular soap operas and news hours. The situation certainly changes during a major soccer league match or when the French national team is playing the Euro or the World Cups. China, have successfully engaged and retained their viewers in watching regional games. References BoveÃÅ' e, C. and Thill, J. (2000).Business communication today. Upper Saddle River, N.J.: Prentice Hall. Choi, E. (2012). Issues and Remedial Measures of Universal Access Right According to Exclusive Broadcasting of Sporting Events.jkeia, 6(4), p.291. Kalkavan, A., Ozdilek, C., Gulac, M. and Altinok, B. (2013). Investigating broadcasting rights revenues of olympics and their effect on the development of the games.International Journal of Academic Research, 5(5), pp.189-195. McGREGOR, S. (2011). Consumer Acumen: Augmenting Consumer Literacy.Journal of Consumer Affairs, 45(2), pp.344-357. Saayman, M. and Saayman, A. (2011). Determinants of Spending: an Evaluation of Three Major Sporting Events.International Journal of Tourism Research, 14(2), pp.124-138. The decline of tourism income elasticities in a global context. (2014).Tourism Economics. Theobald, W. (2005).Global tourism. Burlington, MA: Elsevier Butterworth-Heinemann. Tourism statistics: correcting data inadequacy. (2016).Tourism Economics. Tozer, P. and Isbister, B. (2007). Is it economically feasible to harvest by management zone?.Precision Agric, 8(3), pp.151-159.