Marketing Report Research Paper Example | Topics and Well Written Essays - 2750 words

Marketing Report - Research Paper manikinIf the products are not presented accordingly to their essentials there might be a shift towards opposite brands and products. Another important issue concerning the nonfunctional industry is of misleading advertisements, LOreal two of its advertisement were verboten as they were against the code of conduct and leads to purchase decision criteria of consumers. The solutions to these issues were through identifying the needs of the consumers and producing products, generating awareness through promotional tools and alternatively changing the merchandise mix according to the needs and wants of the consumers. By conducting a research the consumers behaviour could be monitored their liking towards a brand, the reason for their preference and what different features they want in their brand. This would suspensor the marketer to know approximately the taste and preference of the consumers and can work accordingly. One of the drawbacks that lead LOreal lose its market share was the misleading advertisement, thus to avoid such loses LOreal could endorse mortal who actually is blessed with good skin and hair. Thus there would not raise a need to use artificial extensions and lastly in order to stay ahead the play along needs to maintenance on innovating new products. Henceforth, LOreal can launch new product that would take care of the turn over and feet of the consumer. Contents Contents 3 Introduction 4 cope and problem 4 Analysis and activity 8 Psychological factors 8 Consumer Decision Making 10 Marketing mix 12 recommendation 13 Reference 15 Introduction For more than centuries, LOreal has invented beauty and has met with the aspirations of millions of women and men. LOreal aims in offer the best quality of cosmetic along with safety and efficacy to everyone who wants to access to beauty (LOreal, 2011). LOreal is the largest cosmetic bon ton, it had transformed from being a French company into a global reno wned business in sectors like skin, cosmetics and hair care. The company was founded in the year 1953 as Cosmair, Inc. In spite of its origin from France, the company is French only when the need arises else its satisfied being Asian, African or anything that accounts to sales (Noel, 2008, p.48). The company is committed in carrying out the mission who is to make beauty universal in a port that would be sustainable and responsible. It is ranked among the top 100 ethical and sustainable companies globally (LOreal, 2011). The company has about 23 global brands in around 130 companies with 66, 600 employees. The brands annual sales turn up to be more than 50 million Euros. Some of the consumer products of LOreal are LOreal Paris, Garnier, Maybelline New York, soft scintillation Carson to name a few. The brand has its presence felt globally and has been well accepted by the people. Issue and problem Consumer behaviour reflects the decision made by the consumer with the consumption, di sposition and acquisition of goods, services and ideas (Hoyer, Macinnis & Dasgupta, 2008, p.4). In immediatelys context consumer behaviour has become extremely important for marketing decisions in deciding upon the marketing mix elements, segmentation or in exploring new ideas with the change in the environment. The luxury and leisure market such as for shampoos and creams have boomed in recent times. With a change in psychographic and lifestyle of the people, there has been a shift in the habits of the consumers.

Motivation Assignment Essay Example | Topics and Well Written Essays - 250 words - 1

Motivation Assignment - Essay ExampleExtrinsic and intrinsic motivating differs in different contexts. For instance, in the workplace, extrinsic motivation comes from either monthly or weekly salaries. On the other hand, the source of intrinsic motivation can be from the desire to build ones skills. Schools stick out different ways of motivation (Sansone 27). These include good grades in the examinations and exemplary teaching methods from tutors. bet on in our homes, nice comments from our parents are great sources of motivation. This gives someone a sense of belonging.Consumer motivation is an important picture in any project or business venture. It is an essential tool because increases the number of consumers and profits. This means that managers birth to be keen to know what fully satisfies their consumers. They should seek to know the sources of customers dissatisfaction (Sansone 54). To motivate customers, managers have to try to know the areas of improvement in the deliv ery of function. These may include the features absent in the offered services and the charges. Total consumers satisfaction promises positive impact to the growth of the ICON Health and Fitness. It is evident from the above intelligence motivation is a great source of energy to succeed any

Thought Experiment Laboratory and Bad Argument Dustbin Essay

Thought Experiment Laboratory and Bad Argument Dustbin - attempt ExampleThe straw man fallacy is a fallacy that is common in the political parlance. It is utilize to attack political opponents without having a physical contact but leaving the opponents in a upset state. The straw man fallacy enables an individual to set an imaginary target, assault it and have a self-adjudged victory. This inclination could be linked to the American attack on Iraq under the Bush administration.The President Bush light-emitting diode administration encroach upond Iraq on the basis of the possession of nuclear weapons by the then dictator, Saddam Hussein and his company with Osama Bin Laden and the September 11 attack on the world trade centre. The public was do to believe that Saddam was in possession of a nuclear weapon and have a link with the Al Qaeda leader. The argument seems illogical to believe, since there was no evidence that could link the two personalities together.American Presiden t was losing his influence in the global world. This nonion among the public was influenced by the quiet nature of the Clinton administration. The American public in this argument represents the straw man. The imaginary picture created is the Iraqi President that was used as a means to gain public acceptance. The second argument is to falsify the initial claim that the public was the centre of attention, while carrying out attacks in Iraq. This is a target that, the Bush dynasty had been after over the years. The aged Bush in the early twentieth century had a row with Saddam and he could not get hold of him. This is one of the reasons that, President Bush had put up an illogical argument to invade Iraq and satisfy his thirst for war.An argument that could also be used in explaining that type of fallacy is that of a psychological illustration in treating a patient. Psychologist believes in the recreation of an atmosphere that makes a patient riposte event that had

English Language Learner Assessments Essay Example | Topics and Well Written Essays - 750 words

English wrangle Learner Assessments - Essay ExampleAs the year goes on, it would be easier to see a significant battle in the intensity of work of the paragon, particularly when I contrast the first and last works. I would overly adapt rubrics to monitor Angels get on with. This will enable me to use criteria to see observe the leave of Angel (Black, 1998). Some of the formal assessments that I could use with regards to rake include oral interview, class presentation, cloze tests, role play and writing samples (Valencia, 2010). Some of the informal assessments that I could use include checking here fundamental fundamental interaction with other students, as well her interaction with the school staff. I can schedule diverse faces of interviews in class (maybe take each make up ones minder into the hall to complete a private discussion as the rest of the students do seat work) or schedule with learners separately Asking questions, which use grammatical structures, as well as v ocabulary that the class has learnt will help me know exactly what Angel and every other student has grasped (Simmons, 2003). It is vital to not penalize a learner for not indentifying content if he or she can make up situationally and grammatically correct questions or statements in response to the questions. Also, Angel came to school to improve her interaction with others. It is, therefore, vital to monitor the way she interacts with others, and see whether it is positive of negative interaction (Simmons, 2003). Diagnostic assessments that would be appropriate for Angel are diagnostic evaluation and summative assessment. The goal of plastic assessment is to grant assistance for the learner rooted in her exceptional learning level (Simmons, 2003). This type of diagnostic assessment utilizes practical models to assist learners through an applied approach. In this case, developmental activities, with regards to Angel, will be centered on application of practical tools to enhance th e worth of learning for the student. Summative assessment is qualified in grading and judging the level of understanding of a student in relation to front line of the learner from one stage to another. In Angels case, summative assessments will be employ for certification purposes. She needs to be rewarded on regular basis in order to make the publicity needed for education. Such assessments should be given under managed environment using numerous other variables, such as start and end time for the assessment (Simmons, 2003). Successful assessment can aid in building self-confidence and motivate learners to make further progress. This takes place when their endeavor is recognized and assessment education is utilized to reveal them what they can do (Scriven, 1991). When students and teachers discuss what they have attained so far, they can learn what they should do next so as to make progress. Data obtained from assessments are extremely significant when it comes to noting the progress of what is being assessed. An educator should device superior ways of making use of the selective information gotten from assessments of their students. Data obtained from cants assessment would be use to formulate ideas that will to better academic success (Valencia, 2010). The information could be used to create a rubric that will be used to guide Angle to academic success. Cultural diversity, in the classroom, leads to more efficient group work