Sunday, January 19, 2020
Comparing Dreams in Song of Solomon, Push, and Incidents in the Life of
A Dream Revised in Song of Solomon, Push, and Incidents in the Life of a Slave Girl à à à à à à America was founded on the belief that "all men are created equal." However, a question must be posed which asks who constitutes "men" and what is "equal"? Where do women fit into the picture? What about minorities? The Declaration of Independence serves as the framework for rules that govern the people who fall beneath it, but who were the architects of the infamous work? They were white, upper class, men. They looked at slavery as a grievous sin, yet they allowed it to occur for decades. Immigrants from all parts of the country came to America to be free from persecution and terror; unfortunately, people were not free in America's own backyard. Why did hundreds of thousands of people leave their homes to start fresh in a new world? The answer is simple; they wanted a glimpse of the American Dream, but that look into a prosperous future was not for all people. The founding fathers left an enormous hole in the document that established the first set of rules that would govern this new country. They did not include minorities in their representation of men being equal. The only ones who were considered equal were immigrants who came on their own, who left their past behind them, and who kept their social structures in tact. For everyone else, they learned soon enough that they must abandon that dream for one that favors setbacks, the need to rise again, and a quest for group dignity. à From the time that Africans were taken from their country and enslaved in a new world, they have fought to retain dignity and grace in circumstances that were deplorable. Even slaves who were well taken care of were not able ... ...is life ends, and Push gives very intimate insight to a young abused girl who is fighting to survive. All of these stories have characters who have hopes and dreams of being successful, but fall short in some way because the Declaration of Independence did not include them and the desire to reach the American Dream is not an open invitation to Africans like it is to other immigrant groups. They are not voluntary participants in American society; therefore, they must settle for less than others have to. They must fight twice as hard to have half as much as others. à Works Cited: Brent, Linda. "Incidents in the Life of a Slave Girl". The Classic Slave Narratives. Ed. Henry Louis Gates, Jr. New York: Penguin Group, 1987. Morrison, Toni. Song of Solomon. New York: The Penguin Group, 1977. Sapphire. Push. New York: Vintage Contemporaries, 1996.
Saturday, January 11, 2020
How Is Poverty Constructed as a Social Problem in the UK Today Essay
The term ââ¬Ësocial problemââ¬â¢ refers to certain problems that are socially recognised by society and are felt to threaten certain values cherished by the public. This essay will investigate the different types of poverty that occur in the U. K and will explore the sociological arguments as to how poverty links with social problems such as social exclusion, gender discrimination in the work place, lone-parenting and disability and look at how these problems are perceived in todayââ¬â¢s society. Poverty is an ever increasing issue in the UK and is perceived as a major social problem due to the consequences that it brings with it . The term ââ¬Ësocial problemââ¬â¢ refers to specific problems in our society which are sociologically recognised. These problems are socially constructed and can be distinguished when certain values that are cherished by the public are felt threatened by a particular event that is happening in society and can be thought of to threaten the stability of a community or society as the public already know it. Firstly, this essay will explore the different types of poverty that exist in the UK. Secondly, it will explore why poverty exists and explain the reasons as to why certain people are affected by poverty and how this links with structure and agency. In conclusion, this essay will emphasise the main arguments as to why poverty is constructed as a social problem in todayââ¬â¢s society. When exploring the different types of poverty that commonly exist in the UK, it can be categorised into two main groups, absolute poverty and relative poverty. Absolute definitions of poverty are usually seen to have logic to them based around the topic of subsistence; what is needed to sustain our livesââ¬â¢ (Alcock, 2006:66). Anyone who is below the subsistence level is said to be suffering from absolute poverty. The term ââ¬Ëpovertyââ¬â¢ gives the connotations of deprivation, hardship, shortage and scarcity etc; however the word ââ¬Ëabsoluteââ¬â¢ emphasises the extent of poverty that one is living in. Absolute poverty refers to people who do not have access to the day to day resources that are needed to meet their subsistence levels in order to maintain a healthy lifestyle. For example sufferers of this type of poverty are known to be lacking the essential, basic needs such as a clean water supply, a good food source, shelter, sanitation, clothing and a good income are absent in peoplesââ¬â¢ lives who are suffering from this type of poverty. However, subsistence level is what we need to sustain our life, and differs on time and place. Thus introducing the idea that different people need different things in different places according to different circumstances (Alcock, 2006:67). Research has shown that sociologist Rowntree, developed an idea to determine levels of poverty. He established a basic diet theory from the judgement of nutritionists to act as a subsistence definition of poverty which showed that people were living in poverty to very different extents. This theory adopted the definition of ââ¬ËRelative Povertyââ¬â¢ which is a more cultural and social definition due to the changes in poverty overtime. Relative poverty can be seen as a comparison between the standard of living between other members of society who are living in poverty to different levels. The main idea being suggested with relative poverty is that some needs are not related in any way to the maintenance of physical health (Kane, 2003:51). For example, a person may have the basic needs to sustain a healthy life such as food, water, shelter, sanitation and some sort of income; but they also possess such things which are not directly related to ââ¬Ëthe maintenance of physical healthââ¬â¢ such as a television, radio, newspapers, books, alcohol and tobacco, or even means of transport. When considering relative poverty, it is essential to look at what becomes the ââ¬Ëessential needsââ¬â¢ for a person as time changes, standards of life improve and peoplesââ¬â¢ expectations grow. In support of this, an excellent way of understanding poverty can be seen as a ââ¬Ëcomparison between the standard of living of those who are poor and those who are not, or by the distinction between the merely existing and the livingââ¬â¢ (Alcock,2006). Poverty is seen as a social problem as the issues that derive around it affect our society as a whole. Poverty exists in the U. K for a number of reasons, however it has been found that there is not one solitary answer as to why it exists and many people have diverse opinions on the subject matter. However, discarding the different definitions or descriptions of poverty, academics and policy makers do agree that poverty is a social problem and is seen as an unacceptable state of affairs (Alcock:2006:4). Poverty exists due to many reasons including unemployment, crime, low income, the amount of education and skill, social inequality and exclusion, gender, age, disability and ethnicity and when put into perspective these issues can be linked with structure and agency. Social exclusion is an individual and collective problem that examines the topic of how living standards recognize not only what a person or family have but also what they do. Thus portraying the idea social exclusion can be significant in representing whether or not an individual is suffering from poverty or not, as social exclusion prevents them from participating in specific common and popular social groups thus reinforcing the idea that social exclusion depends crucially on independent agency. ââ¬ËSocial exclusion is a shorthand term for what can happen when people or areas have a combination of linked problems such as unemployment, poor skills, low incomes, poor housing, high crime and family breakdownââ¬â¢ (Ridge, 2008:46). This is a good example of how poverty is constructed as a social problem as if one is living in relative poverty, and cannot seek employment and is welfare dependent living off benefits, then the individual will be socially excluded in that they may not be able to afford to join certain social clubs, or get to remote public services and in general the issue of discrimination will stop people from joining certain activities and entering certain areas. ââ¬ËSocial exclusion is a problem for society if there are those who are unable to take part in social relations, including in a democracy, political participation and involvementââ¬â¢ (Ridge, 2008:47). Women are more prone to live in low income circumstances than men, hence introducing the social problem of gender discrimination. Women have been discriminated in the workplace over time in that they are paid less than men in specific jobs and are not seen to be ââ¬Ësuitedââ¬â¢ to particular jobs, especially in the manufacturing and trade industries. Marxist feminist Margaret Benston believed that women were oppressed by capitalism in that they were treated almost as a back-up, or secondary option of cheap labour that enabled profits to be kept up. ââ¬ËIn 1994, 6. 1 million women were in low-paid jobs and on average womenââ¬â¢s full-time gross weekly pay was 72 percent of that of menââ¬â¢(Kane, 2003:115). The public representation of the ââ¬Ëtypical single parentââ¬â¢ can be rather distorted, however research has shown that the majority or lone-parents who are likely to suffer from poverty, are women. ââ¬ËWomenââ¬â¢s retirement income is boosted significantly by having a partner with a history of well-paid work, but women who have had children and are separated or divorced face very high risks of pension povertyââ¬â¢(Ridge,2008:138). This piece of evidence shows that if the women has separated from her partner then she is likely to face poverty in bringing up their children alone and this in itself is subject to cause many other social problems. Raising a family as a single mother, whilst suffering from relative poverty can, in some cases, lead to related social problems such as crime, alcohol and drug misuse, vandalism, discrimination, unemployment and suicide. If a child is brought up in a household which lacks the basic needs to sustain a healthy life, then they may be pulled into a more anti-social lifestyle, which in turn could lead to unemployment for them when they get older and resorting to sleeping rough on the streets, and thus increasing the number of homeless people in our society. Similarly, discrimination towards disabled people is a common problem in todayââ¬â¢s society determined by individualism. Disabled people are more likely to suffer from poverty than those without a disability. The poverty rate for adults with disabilities is 30%, twice that for adults without a disabilityââ¬â¢ (Ridge, 2008:244). This can be illustrated by the fact that disabled people are confronted with a lot of discrimination in their lifetime, especially when seeking employment. Hence why a lot of disabled people are unemployed and living in poverty. Recent studies highlighted the additional costs for a disabled person to meet their needs and it was found that even when a disabled person is receiving the maximum benefit levels, those suffering with a disability are given approximately ? 00 a week less than the weekly amount required for them to ensure a minimum standard of living (Ridge,2008:245). Consequently, this is because not only do people with disabilities have a low income, their living costs are much higher due to the expenditure needed on special equipment, utilities and food. Throughout this essay, I have explored the different types of poverty that are commonly found in our society and have highlighted some of the main reasons as to why poverty is constructed as a social problem in the U. K today and by whom it is affected by. For problems to become socially recognised they need to have an impact on society in a way that certain values cherished by the public are felt to be threatened. By examining the issues of social exclusion, gender, lone parenting and disability we can conclude that these issues are definitely seen problems in our society. It becomes evident that the subject of discrimination links into all these issues, and thus emphasising that poverty is distinguished as a social problem in the U. K, and although the extent of these problems changes over time and place, it will most likely be a recurring problem in our society for entirety.
Friday, January 3, 2020
Effect Positive Psychology for Life Free Essay Example, 2000 words
Next, we analyze and evaluate the details of current research to coalesce the concepts into a working model. Researchers found that the stronger a person's feelings of satisfaction, the lower the score on a materialism scale (Lamberta, Fincham, Stillman Dean 2009). It was shown that personal fulfillment is the difference between feelings of gratitude and materialism as well as a measure of jealousy (Lamberta, Fincham, and Stillman Dean 2009). When we are less focused on physical gratification and cultivate an attitude of being thankful for what we have, we feel better. Most people can probably experience hedonistic pleasure to some satisfaction. One study found about half the people sampled experienced profound satisfaction from external stimuli alone, but less than a quarter experienced profound satisfaction from both internal and external stimuli (Keyes Annas 2009). Significantly fewer people experience both hedonistic and altruistic pleasure. These are individuals who were sho wn to be mentally robust on standardized tests (Keyes Annas 2009). Some only seem to experience a high degree of hedonistic pleasure. Less than a third experienced quarter experienced profound satisfaction from external and only moderate satisfaction from internal stimuli (Keyes Annas 2009). We will write a custom essay sample on Effect Positive Psychology for Life or any topic specifically for you Only $17.96 $11.86/page and Marc, C. D. 2009). It seems kids who play together in larger groups are more likely to enjoy their play time. Perhaps this is related to how they learn to adjust to the demands of implied social order.
Thursday, December 26, 2019
The Controversy Of Eugenics And Genetic Engineering
Throughout history, mankind has sought to understand itself. We question why we exist and what our role in the universe is, even though we may never receive an answer. One of these problems that humanity has yet to fully understand is evolution, which is the process of a species undergoing changes that suit their environment through multiple generations. However, in the last 150 years, humanity has made great strides in the science of genetics. In that time, there have been some subjects that have been highly controversial: eugenics and genetic engineering. The history of these topics is colored with ethical and moral quandaries that have been topics for fierce debates since the early 1900s, and they continue to this day. Eugenics wasâ⬠¦show more contentâ⬠¦Many of these countries, even the United States, adopted eugenic practices. One such practice was sterilizing those deemed ââ¬Å"mentally unfitâ⬠to reproduce, attempting to eliminate mental disabilities as a result. However, these practices fell out of favor with the public due to the rise of Nazism and the atrocities of the Holocaust, where eugenics was used to a radical extreme. It wouldnââ¬â¢t be long, however, for genetics to return to the forefront of scientific research, thanks to the discovery of DNAââ¬â¢s helical structure by James Watson and Francis Crick in 1953 (Pray). This discovery would later lead Watson to assume the first director position for the Human Genome Project, an ambitious international research project started in 1990 that sought to map out the entire human genome, until his departure in 1992 (ââ¬Å"A Brief Historyâ⬠). This thirteen-year project ended in the successful mapping of the underestimated 20,500 genes that make up a humanââ¬â¢s genome and ââ¬Å"has given the world a resource of detailed information about the structure, organization and function of the complete set of human genesâ⬠(ââ¬Å"An Overviewâ⬠). In modern times, eugenics ha s evolved into genetic engineering, and it is still as controversial a topic as it was in the 1940s. But why is that so? Surely if the option to change a negative trait about someone existed, such as eliminating a genetic disease like Huntingtonââ¬â¢s Disease, why would someone want to oppose that? MyShow MoreRelatedGenetic Modification Is The New Eugenics1441 Words à |à 6 PagesHunan Genetic Modification is the New Eugenics The science of eugenics was widely used during the 20th century in the United States to strategically eliminate the reproductive rights of women who were deemed inferior on the social ladder (ââ¬Å"What is Eugenics?â⬠). Some women of color, women with disabilities, and women from lower financial classes were sterilized for permanent birth control, and sometimes without their consent or knowledge (ââ¬Å"What is Eugenics?â⬠). The eugenics movement was aimed to promoteRead MoreThe Science Of Eugenics Movement1423 Words à |à 6 PagesThe science of eugenics was widely used during the 20th century in the United States to strategically eliminate the reproductive rights of women who were deemed inferior on the social ladder (ââ¬Å"What is Eugenics?â⬠). Some women of color, women with disabilities, and women from lower financial classes were sterilized for permanent birth control, and sometimes without their consent or knowledge (ââ¬Å"What is Eugenics?â⬠). The eug enics movement was aimed to promote selective human features in order to increaseRead MoreThe Controversies Of Gene Therapy1729 Words à |à 7 PagesThe Controversies of Gene Therapy Demolishing genetic diseases from the human race has been and always will be a key role in science. However, there comes a point in time when moral standards have interjected the betterment of cleansing genetic diseases. One of the many branches of science that has the complete capability to exterminate our destiny of any genetic diseases, gene therapy, is being silenced due to the curse of societyââ¬â¢s moral standards. There is a very narrow line in what is not morallyRead MoreAnalysis of the Bioethical Issues in Gattaca Essay836 Words à |à 4 Pagescontroversial issue in Gattaca is the use of genetic engineering technology in humans to create a more perfect society; this is, essentially, a new method of Eugenics. Another related issue seen in the movie is that of pre-natal selection. Through the use of the same or similar technologies, parents are able to choose the characteristics with which their children will be born. The controversy of these issues stems from the immense potential in genetic sciences for both positive use and harmful misuseRead MoreEugenics: Improving The Human Race? Essay1128 Words à |à 5 Pagesoffspring is called eugenics. It is better understood as the process of selective breeding can improve human society. The term eugenics is from the greek, meaning ââ¬Å"well-bornâ⬠. The idea of eugenics is to have a society be abundant with many wanted traits, during a movement called the melting pot where people tried to solve their problems with the use of technology. Inquiries into Human Faculty and Its Development, is the book in which Sir Francis Galton first mentioned the term eugenics. In the book heRead MoreEssay about The Ethical Controversy of Gene Therapy 1590 Words à |à 7 Pagesunpredictable technology. The major ethical controversy is whether to alter the natural human genetic structure. Many researchers were successful in curing both the genetic and non-genetic diseases by altering the somatic cells of the individual. It has been accepted as a good practice. The main reason is only the individual in question receives the altered somatic cells but it will not pass to his off-spring. Thus it doesnââ¬â¢t change the original genetic structure of that individual. Public debateRead MoreThe Ethical Debate Surrounding Eugenics2159 Words à |à 9 PagesAbstract The term and concept of Eugenics was introduced into our society dating back to the year 1883, by Francis Galton, cousin of Darwin (Harvard Law Review, 2004). Since that year, throughout history and into our current time the study and debate surrounding Eugenics has taken many forms, but controversy as society developed a better understanding of its concept, has grown in epic proportions. Today we are subjected to constant debates of the pros and cons of Eugenics and its study and use in healthcareRead MoreGenetic Engineering1896 Words à |à 8 PagesThrough the exploration of these inherited materials, scientists have ventured into the recent, and rather controversial, field of genetic engineering. It is described as the artificial modification of the genetic code of a living organism, and involves the manipulation and alteration of inborn characteristics by humans (Lanza). Like many other issues, genetic engineering has sparked a heated debate. Some people believe that it has th e potential to become the new miracle tool of medicine. To othersRead More`` Let s Play God ! Gene Drives Could Be A Powerful New Tool892 Words à |à 4 PagesGenetic engineering is a powerful tool that can be used to accomplish a multitude of tasks. From species population control to ensuring certain traits in a human baby, there isnââ¬â¢t a lot that genetic engineering canââ¬â¢t do. It is becoming more and more acceptable to genetically engineer organisms as our knowledge on the subject grows. There have been experiments manipulating entire ecosystems by introducing a genetically modified organism into it. Itââ¬â¢s even possible to change tiny details allRead MoreThe Human Genome Project Led By James Watson1308 Words à |à 6 Pagespeople in our lives die from hereditary diseases and our genetic makeup is almost completely responsible for the traits we are born with and unfortunately stuck with. However the genes and genetic predispositions responsible for these c ommon and rare hereditary diseases have been identified, which allows diagnosis of these diseases in prenatal stages. What if we as humans could choose to improve ourselves and our offspring by a series of genetic testing and germline gene therapy to produce a genetically
Wednesday, December 18, 2019
The Effects Of Low Socioeconomic Status On Health And...
Countless studies have concluded that low socioeconomic status (SES) predicts poor health among adults(Adler, Boyce, Chesney, Folkman, Syme, n.d.) and adolescents.(Finkelstein, Kubzansky, Goodman, 2006; Goodman, 1999; Starfield B, Riley AW, Witt WP, Robertson, 2002) Objective measures of SES such as level of education, income, and occupation are most commonly used to document these SES disparities.(Shavers VL, 2007) However, subjective social status (SSS) may also be a relevant predictor of health, independent of SES and in some cases a potentially better predictor. (Adler NE, Epel ES, Castellazzo G, Ickovics, 2000; Aneshensel CS, Sucoff, 1996) Indeed, there is a growing body of research regarding individualââ¬â¢s perceptions of their placement in the social hierarchy and how these perceptions relate to health and health behaviors.(Adler NE, Epel ES, Castellazzo G, Ickovics, 2000; Aneshensel CS, Sucoff, 1996) Assessing oneââ¬â¢s perceived social status may more completely c apture the cumulative influences of social hierarchy on health by taking into account earlier life circumstances, group experiences, family history, and perceived future trajectories in a way that SES is unable to.(R. G. Wilkinson, 1999; R. Wilkinson, 1999) High SSS has been shown to be a protective factor against poor health in adult populations.(Adler NE, Epel ES, Castellazzo G, Ickovics, 2000; Aneshensel CS, Sucoff, 1996) However, the mechanisms between SSS and health in younger populations are notShow MoreRelatedReducing The Spread Of Obesity814 Words à |à 4 Pagesamong social ties. Cigarette use was incredibly common four decades ago, but smoking prevalence has dramatically declined. Cigarette smoking cessation is an example of a positive health contagion, where cessation spread rapidly through networks and pushed smokers to the outside of the network (Christakis Fowler, 2008). A health contagion has not yet appeared to combat the majority of high BMI networks, but there are promising signals. Obesity-related intervention strategies have displayed significantlyRead MoreEffects Of Low Socioeconomic Status On Mental Health1440 Words à |à 6 Pageslinked socioeconomic status to mental health, especially in children and adolescents. Low poverty levels have been specifically identified as a key causal factor in developing mental health problems in children. There has been much discussion over the different theories as to why this is the case, but only two of these theories seem to hold a lot of evidence. Certain interventions and preventative measures can be employed in order to improve an individualââ¬â¢s mental health by altering socioeconomic statusRead MoreSocioeconomic Status And Health Care933 Words à |à 4 PagesAccording to About.com (Elizabeth Boskey, 2014), socioeconomic status is defined as a arrangement of elements including income, level of education, and occupation. It is a way of looking at how individuals or families fit into society using economic and so cial measures that have been shown to influence individuals health and well-being. Socioeconomic status is broken into three categories: high, middle, and low social economic status. These three categories are used to describe the three areasRead MoreThe Effects Of Stress From Socioeconomic Status And Postsecondary Educational Attainment1083 Words à |à 5 Pages the effects of stress from socioeconomic status and postsecondary educational attainment. SAWAT PHANTHAVADY A Child cannot choose the life their born into. For some this means a life of poverty and uncertainty. This group is classified as having a low Socioeconomic Status (SES). Children are the once affected the most in this in this category. They are faced with negative caregivers, malnutrition, toxic environment and stress causing their brain structureRead MoreInfluences on the Health of a Community1152 Words à |à 5 PagesInfluences on the Health of a Community The health of a community is influenced by many factors including the social, cultural, and ethnic mix of the community, varying individual belief and moral systems, and the impact of political and economic factors to name a few. Strong social community associations, affiliations, and ties, within the interior of the community also influence the overall health of the community collective. Additional influences are the actual physical environment, surroundingsRead MoreThe Prevention Of Diastolic Blood Pressure1156 Words à |à 5 Pageseducation Effects on CVD Gupta et al.,(2017) conducted a study to detect the impacts of socioeconomic status factors were also analyzed. The relationship between socioeconomic status such as, household income, level of education and social alertness of hypertension between low and middle income countries in India, Pakistan, and Bangladesh. They started the experiment by given a baseline survey to the participants. Their findings indicated that there was limited study conducted among the low and middleRead MoreFood Environments And Childhood Weight Status : Effects Of Neighborhood Median Income1148 Words à |à 5 Pages, â⬠¦ Taveras, E. M. (2015). Food Environments and Childhood Weight Status: Effects of Neighborhood Median Income. Childhood Obesity, 11(3), 260ââ¬â268. http://doi.org/10.1089/chi.2014.0139 Fiechtner, Sharifi, Sequist, Block, Duncan, Melly and Taveras (2015) studied the relationship between childhood obesity, neighborhood median income, and surrounding food environments. Median neighborhood income is a variable of socioeconomic status (SES). Food environments were broken down into grocery stores, restaurantsRead MoreHealth Concerns Among The Indigenous Community1486 Words à |à 6 PagesHealth Concern 1 ââ¬â Inequities among the Indigenous Community Aboriginal and Torres Strait Islander health inequity occurs across all health areas and many areas of health continue to get worse. Whilst there have been recent gains, the gap is widening as the health of other Australians improves faster. With the gap between aboriginals growing cancer rates has become a major issue among the indigenous community. The crisis facing Indigenous health has a long and complex history. It continues largelyRead MoreChild Abuse Prevention And Treatment Act1159 Words à |à 5 Pagesmental health professionals in real-world situations, however, the definition of abuse may vary according to the developmental age of the child victim, the frequency or intensity of the behaviors regarded as abusive, the degree of intentionality, and a consideration of extenuating circumstances (Child Abuse, Primavera). Discipline is that act of training a child in accordance with rules (Online Etymology). Although each parent is rightfully given the authority to correct their childââ¬â¢s behavior, thereRead More The Effect of Social Organization on Everyday Life and Health824 Words à |à 4 PagesThe Effect of Social Organization on Everyday Life and Health Most people do not think about their health or issues revolving around their health until they are actually ill or people think that their health is only affected by biological factors. However, our health should be a focus in our lives because our daily life has an affect on our health. Illness does not only have biological causes but is also influenced by social factors such as the socially imposed roles of gender and socioeconomic
Monday, December 9, 2019
Secret Recipe Plan free essay sample
After the authorization of Secret Recipe as a title of our assignment by respected lecturer, we would able to start assignment on time. Our team of 8 members has been queried to assess the market for Secret Recipe in order to develop a marketing strategy with properly planningââ¬â¢s for the Secret Recipe. The main objective of we doing this report is to identify the Secret Recipe currently management and communication level in business in order to develop an successful marketing planning in future for our evaluation of assignment . We did this through completing a market analysis, determining the current strengths, weaknesses, opportunities, and threat that Secret Recipe facing currently. As we know, the Secret Recipe Cakes and Cafe have established their brand name in Malaysia, Singapore, Indonesia, Australia, Thailand, China, and Brunei. The purpose of this business plan is to analyze the strategic planning for Secret Recipe Cakes and Cafe. The strategic planning is able to help the Secret Recipe Cakes and Cafe to expand and build the brand name and increase the company sales and profit. Across Malaysia the cafe business has seen an explosion growth in these few years. In our market research, there are few competitors such as Old Town Cafe, QSR branch, Starbucks and Coffee Beans provide the food and beverage service. The explosion growth in cafe business provides the variety choice for customers to dine out. Therefore, company should be able to provide the food and service based on the domestic consumer behaviour. The Secret Recipe cafe has over 150 outlets throughout Malaysia and Asia. The distribution channel through the franchise is able the Secret Recipe product distribute equally and efficiently. In the analysis report, the current trend in Malaysia is the customers prefer dining outside from their home these days. Nowadays, the consumers are more concerned the quality of food and services. In addition, the customers have the purchasing power due to higher wages and good financial background but some portion of lower income level customer will have the constraint upon purchasing power. MISSION The mission of the Secret Recipe cafe is to redefine the lifestyle by setting the benchmark in specialty cake, fusion food and services. On the other hands, the Secret Recipe cafe also combats to produce the high and standard quality to increase the brand value. In enhance to increase the customerââ¬â¢s satisfaction and serve premium quality products. VISION The Secret Recipe cafe strives to success to increase the brand awareness and good brand impression. The cafe strives to control and self regulate on the food and service quality. The core values proposed by the Secret Recipe cafe Quality The principle of Secret Recipe Cafe is to maintain the food and beverage quality to maintain good relationship with customers. This is because the Secret Recipe Cafe produces their cake and food with quality ingredients to lead the high satisfaction for the customers. Dedication This is normal a company to maximize performance and productivity in business. The company should be setting the goals, focusing the result, and obligation on to earn the profits to maintain the growth of the company. Besides that, the company should not focus on the short term gain but long term profitability. Concept The Secret Recipe Cafe having the unique concept in the food menu and cakes. Besides that, the Secret Recipe cafe assists the domestic and international food and beverages. The Secret Recipe produces the food and beverage according to the culture and behaviour of the customers. Service The friendly, quality and unique service will distinguish apart from the other competitors. The service will help the company to maintain relationship with their customers. Result oriented The feedback and the complaints from the customers will influence the management and operation of the company. It is importance to gauge the growth of the company. Secret Recipe has successfully established in brand name in Malaysia, Singapore, Indonesia, Thailand, China, Philippines, Pakistan, Brunei and Australia by virtue of its fine quality cakes, fusion food and distinctive service. A leading and largest cafe chain in Malaysia, with Halal certification awarded by Jabatan Kemajuan Islam Malaysia (JKIM), Secret Recipe in committed to continue to adhere to the standards of preparations of all food and processing plant in the restaurant in accordance to the regulatory guideline including HACCP and VHM guidelines. Customers can always enjoy in confidence from more than 20 types of fusion food, 40 cakes creations and pastries, with a flavourful range of ice cream and beverages offered in all Secret Recipe outlets. In a short period of 13 years, Secret Recipe has experienced a rapid growth of over 150 cafes throughout the region. Secret Recipe continuously strives to surplus its own accomplishments and to be recognized as a leader in the industry. Goal The goal of Secret Recipe is to constantly provide the best and quality goods and excellent customer service. Besides that, they also hope to provide the highest satisfaction to all its valued customers. For example, they gather personal information in the registration form so that with this information, they can understand the customerââ¬â¢s needs and wants much better and provide a more enhanced and personalized shopping experience for them on their internet store in the future. Personal information is kept solely for internal marketing and billing purposes only. Focus Secret Recipe delivers a high-quality meal quickly, at a reasonable price, and is deeply focused on server- customer interaction. However, Secret Recipe was concerned that its traditional system of handwritten orders and cash registers was restricting the chainââ¬â¢s potential for growth. Culture Secret Recipe had very much focused on brand building early on. It created its own logo, corporate colour, marketing strategies, uniforms, menu layout, interior design and customer service standards. To be different, Secret Recipe identifies the features of a brand that can extend beyond. These features are what make a brand truly unique and distinctive compared with its competitors. Strength The products offered at Secret Recipe are high in standard and quality, which specially crafted and tailored by the Secret Recipe. The products are also closely monitored to maintain their quality at their production plant and the restaurant also offers wide selections of secret recipe of home-made cakes, baked desserts, beverages, fusion foods and many others. Weaknesses Even though the range of prices offered at Secret Recipe is affordable, but it is only focused to serve the middle income group and higher. Lower income group may not have the ability and chances to try their product and decrease the number of customer they could acquire. Macro-environmental Pest Analysis Political Malaysia is a federal parliamentary monarchy, the Prime Minister of Malaysia is the head of government, and there is multi-party system. The Party in Power The ruling party, which is also a coalition, is theà Barisan Nasional (National Front) consisting ofà United Malays National Organization (UMNO)à and 13 other parties, most of which are ethnically based. Other parties includeà Democratic Action Party (DAP), Parti Islam se Malaysia (PAS)à andà Parti Keadilan Rakyat (PKR). In total there are more than 30 registered political parties, all of which are represented in the federal parliament. Taxes The major proportion of government revenue comes from taxes, totalling 76 percent of revenue in 1999 (46 percent fromà direct taxesà and 30 percent fromà indirect taxes). In 1999, theà income taxà rate was 28 percent for both resident and non-resident companies; however, companies resident in Malaysia have tax exemption on income brought in from abroad. The Malaysian government has introduced a number of initiatives for manufacturing activities, tourism, the agricultural sector, transportation, and communication. Trade Policy Trade policy is to pursue trade liberalization through the rule-based multilateral trading system under the World Trade Organization (WTO). Free trade agreements (FTAs) have traditionally been confined to trade in goods. However, after the establishment of the WTO, trade in services has been included in many FTAs. FDI /FII structure Malaysia government has a generally favourable attitude toward foreign investment, especially regarding projects that facilitate technology transfers, create high skilled jobs and contribute capital to economy. New ventures in the manufacturing sector may be 100% foreign owned, the financial sector is being liberalized and capitol controls on overseas investments have been relaxed. Any FDI that seeks to acquire assets in Malaysia including ownership of businesses without giving clear benefit to Malaysians will be actively discouraged. All industrial projects must be approved by the Malaysian Industrial Development Agency (MIDA) which has lately stopped granting approvals in what it views as low productivity industries.
Monday, December 2, 2019
Power In Society Essays - Marxism, Marxian Economics, Socialism
Power In Society A world of system designed to keep people in unjust and unequal positions is held in place by several interrelated expression of power over: political power, economic power, physical force, and ideological power (Bishop, 1994: 36). So, we can say power is defined as a possession of control, authority or influence over others. In terms of power of dominant groups over subordinate groups, we define power as domination of one group of people over another in major important spheres of life. Power inequities have been in existence throughout the history of humanity and the ways of manifestation evolved from extreme overt oppression to subtle, covert oppression. Three major forms of power inequalities discussed in this paper are based on property (class), domination whites over others (race) and men over women (gender). Property owners as a dominant group have power over a subordinate group who do not own property. Karl Marx, one of the greatest economists of the XIX century, defines domination from the purely economic point of view. To Marx, a class is defined according to the ownership and control of the means of production; and therefore two major classes present in capitalism are bourgeoisie and proletariat. Bourgeoisie owns and controls the means of production. Proletariat, on the other hand, owns nothing and it sells its labour as a commodity in return for money. The power presented here is this constant antagonism between those who own and control and those who do not possess the means of production. By possessing control over these means of production, they ultimately control labour force itself. Bourgeoisie makes proletariat to work long hours with less pay, makes workers comparative with jobs, and alienated workers just make enough for living. For if you are forced to sell your labour forc e as a commodity in order to survive, you are treated by those who buy this same commodity not differently that any other commodity available on the market that is necessary for the multiplication of capital. In Marx's time, workers lacked bargaining power through unions, legal strikes or sabotage (Grabb, 1997: 17). As a result, they could not form a united front against employers, and give themselves a power of collective resistance. In our society, we still can recognize basic elements of Marx's theory. Today, at the end of twentieth century, capitalism is still a strong and developed system that will most likely remain to be so for some time. One thing that has changed is that through the establishment of workers unions, the gap between bourgeoisie and workers has narrowed. The 8-hour work - 8-hour rest - 8-hour sleep system that Marx proposed seems to be in place in many of the countries around the world. Despite these accomplishments, the power over subordinate group still exist. Grabb argues that oppression on the class basis may seem absent in capitalist societies today, because workers are legally free to choose whether or not to accept to work for a capitalist (Grabb, 1997: 16). But, are workers really free to decide? In other terms, what are their options? For a worker who, by definition, does not own means of production, there is no other choice to earn a living than to sell his/her labour to the capitalist. Contrary to Marx's theory that bases class inequality only on the economic ground, Webber adds two more components, prestige, and political power. He argues that those who are members of dominant classes, status groups, and party associations are able on the whole to exact compliance to their wills, on a regular basis, from the remaining population (Grabb, 1997: 54). In the previous centuries, this compliance was accomplished by physical force when violent social action was absolutely primordial(Grabb, 1997: 54). However, in the late twentieth century, different forms of domination emerge, i.e. control over communication and media, control of innovation and developments etc. Therefore, we can conclude that class antagonism is present, only it is changing in form. Today, the capitalist class owns and controls the media, and therefore controls what information is disseminated to the rest of the population through TV, newspapers, Internet, etc. According to Anne Bishop, ordinary people are constantly exposed to the version of the truth carried
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